A recent announcement by Facebook and Mark Zuckenberg stated that they have been working on the “Dislike” button so that users get the chance to express their emotions other than just liking a post. The main reason being, that users should be able to express their empathy at times when they do not like a post by one of their friend.
This news has made many people happy, as the request for expressing different emotion than just a “Like”, was conveyed by Facebook users many times. On the other hand, this news has become a matter of concern for business organizations and other marketers who use Facebook to advertise their services. A “Dislike” button will not only bring negative feedback but also can be a danger to online reputation of such organizations.
“People have asked about the ‘Dislike’ button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it. Not every moment is a good moment if you share something that’s sad like a refugee crisis that touches you or a family member passes away, it may not be comfortable to like that post. I do think it’s important to give people more options than liking it.”
— Mark Zuckerberg
Effect of “Dislike”
When a post gets many likes, it appears more often in the feed of a follower. This leads to more people getting a glimpse of the same post and thereby adds to likes, shares, comments and clicks. Imagine what will happen if the option of “Dislike” will come into action? Well right now we don’t have any idea but assuming it can be said that many “Dislike” might bring just the opposite effect of many “Like”.
Dearth of engagement
It is not unknown that a comment proves to be of better value than likes. However, the arrival of “Dislike” button can even prevent Facebook users from commenting on posts or pages and even images.
Will it add any positive value?
Although we are still not sure how this thing is going to work but one thing is sure that the application of “Dislike” will bring more freedom in Facebook to express individual opinions.
On the other hand, people and business organization will surely be able to judge their actions from a positive perspective.
As the announcement has been made two weeks ago, since then there has been no new updates, but we are waiting for Facebook to open up more on this “Dislike” issue.